News
Genesis Family Today tackles Europe at the Toy Fair in Nurnberg Germany!
Please come and visit us at the New Exhibition Centre in Nurnberg Germany
NEC hall 11.1. stand 26 (opposite the information area)
Genesis Family Today celebrates booming end-of-year sales of the Tacklebox® Classic New Zealand Game Series. We are about to launch our family entertainment games in Europe at the biggest Toy Fair in the world held in Nurnberg, Germany from the 4th to the 9th of February.
Here we will be launching our new and exciting game ... Tacklebox® Education!!!!!!
Tacklebox® Education is a 2 game series in one box. When these two related games are played consecutively the players not only have a great amount of fun fishing but they will see that, in the first game, if we are greedy when we fish and fish everything out of the sea, there will be no fishery left and nothing left for the next generation. In the second game however, the fishery is looked after by using conservation techniques such as; introducing a fishing quota, tag and release of fish and returning undersized fish. They will then see that this protects the world and its valuable and important fishery resource while still having lots of fun catching fish.
We think this product will really help to educate our children about the need to conserve our world fisheries and so will fit in well with all education facilities. As with all the Tacklebox® Game Series it is designed to represent a learning experience that encourages key competencies of development such as; thinking, language, decision making, relationships, participation and contribution.
OTHER NEWS
So what else has been happening at Genesis Family Today?
We are pleased to announce that Whitcoulls have taken Tacklebox® on as a regular stock item with the full range of Mega, Challenge and Speed as well as the extension pack for playing The Big Game with 5 and 6 players. We have also finally got into the International Airports with Speed and Challenge games which are perfect products for the Tourist Market. We are working on the Domestic Terminals as perfect last minute products to take home for the kids after a long days work.
In 2009 IQ Ideas became our main distributor, so when ever you see IQideas you see us too! http://www.iqideas.com/Default.aspx?tabid=107 Another place to look for us is in the Bay Fisher magazine where Tacklebox® is being profiled on their children’s page each month during 2010. http://www.bayfisher.co.nz
We are proud and pleased to have been part of the founding group to establish the New Zealand Games Association. This has been a challenging exercise but very rewarding and we believe it will serve New Zealand Creative’s very well.
In January 2010 a big effort was put in to move our production facility to a new, bigger and brighter facility in Lansford Cresent in Avondale Auckland (it is 3 times the size of our current assembly plant) – we are very excited about this move which will enable us to produce at a greater capacity. Our loyal workers who keep up our stock levels; say they are enjoying their new space. Our address for correspondence remains the same.
What are the Key People Doing?
MARK STOLTEN
Founder and Creative Director says:-
"We have been so encouraged by the positive reception of our
Tacklebox® Classic Family Game Series in New Zealand that we have decided to hook Europe too!"
As well as continuing to develop and promote the game series of Tacklebox®, Mark has been busy with various opportunities to promote Tacklebox® and support our supporters.
He has enjoyed:
Supporting the Maverick 6kg line Fishing Competition, http://www.maverixrods.com/tournaments/index.html
Working with Bill Hohepa at his Father and Son weekends – a special pleasure as he gets to take at least one of his sons with him! http://www.fishinghohepa.co.nz
The Hamilton Boat Show at Mystery Creek where he was invited to set up Tacklebox® as part of the entertainment space for the children “The Kids Zone”. It was a repeated delight to see children new to the game come and get hooked by the enjoyment of playing it. It is so easy to get hooked up in the adult world of selling the game that it is always great to see the children enjoying it and remember what this is all about – families getting back to playing, interacting and having fun with one another.
HANS PEDER WAGNER
Business Development Europe
We are very pleased that Hans Peder has joined our team this year and will start actively marketing the Tacklebox® Classic New Zealand Card Game series in Europe. Hans Peder will be joining us at Nurnberg in Germany.
DAVID SHARP
Business Development Australia
We were also pleased to welcome David who is a very accomplished sales and business development manager onto our team to promote Tacklebox® here in NZ and Australia. David has been for many years a keen supporter of the Genesis Family Today business and has now decided to join our team.
HENRIK STROIER
Global Brand Management
Henrik is joining our team to help position our new but not yet released patented product that will revolutionise the game and puzzle market.
BARRY SILVESTER
Procurement & Manufacturing
Barry is a specialist in creative manufacture and business consulting. So our quality and cost competitiveness lies in the hands of Barry.
ELIZABETH STOLTEN
Finance & Administration
Elizabeth continues to look after the large task of order processing, invoicing as well as helping out our company accountants.
MAREE DOBBS
New Zealand Sales
Maree continues to focus on the Major national retail chains in NZ and continues to forge close relationships with the category buyers.
And that is just the beginning! Watch this space to see how we are doing in Nurnberg – especially in the 2010 Awards!!!